Privacy Policy

LAST UPDATED: January 30, 2023

Flores Petalum, a private legal entity with its registered office at Av. São José, 700, registered with the CNPJ/MF under number 36.250.448/0001-00 (“Merchant”), takes your privacy seriously and is committed to the security and protection of data for all its customers, partners, suppliers, and users (“Users” or “you”) of the website “florespetalum.lojavirtualnuvem.com.br” and any other website, Store, or application operated by the Merchant (hereinafter simply referred to as “Store”).

This Privacy Policy (“Privacy Policy”) is intended to inform you about how we use and disclose information collected during your visits to our Store and in messages we exchange with you (“Communications”). This Privacy Policy applies only to information collected through the Store.

BY ACESSING THE STOIRE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU DECLARE THAT YOU ARE AWARE OF THE TERMS SET FORTH HEREIN AND IN ACCORDANCE WITH THE PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA THAT YOU PROVIDE IN THE STORE.

This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise in relation to the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact [email protected]

Furthermore, this Privacy Policy does not apply to any third-party applications, products, services, websites, or social media resources that may be offered or accessed through the Store. Accessing these links will take you away from the Store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about these third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.

If you send us Personal Data relating to other individuals, you represent that you have the competence to do so and that you have obtained the necessary consent to authorize the use of such information under the terms of this Privacy Policy.

Definitions
1. For the purposes of this Privacy Policy:
  1. “Personal Data” means any information that directly or indirectly identifies or may identify a natural person, such as name, CPF (Brazilian tax identification number), date of birth, IP address, among others;
  2. “Sensitive Personal Data” means any information that reveals, in relation to a natural person, racial or ethnic origin, religious beliefs, political opinions, membership of a trade union or religious, philosophical or political organization, data concerning health or sex life, genetic or biometric data;
  3. “Processing of Personal Data” means any operation performed on Personal Data, whether by automated means or not, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. Any other operation provided for under applicable legislation is also considered Processing of Personal Data;
  4. “Data Protection Laws” means all legal provisions governing the Processing of Personal Data, including, but not limited to, Brazilian Law No. 13.709/18, the General Data Protection Law (“LGPD”).
Use of Personal Data
1. We collect and use Personal Data to manage your relationship with us and better serve you when you are purchasing products and/or services from the Store, personalizing and improving your experience. Examples of how we use the data include:
  1. To enable you to purchase products and/or services from the Store;
  2. To confirm or correct the information we hold about you;
  3. To send you information that we believe may be of interest to you;
  4. To personalize your experience using the Store;
  5. To personalize the sending of advertisements to you, based on your interest in our Store; and
  6. To contact you by a phone number and/or email address provided. We may contact you personally, by voice message, through automatic dialing equipment, by text message (SMS), by email, or by any other means of communication that your device is capable of receiving, in accordance with the law and for reasonable business purposes.
2. Furthermore, the Personal Data provided may also be used in the manner we deem necessary or appropriate: (a) under Data Protection Laws; (b) to comply with legal process requirements; (c) to comply with a court order, regulatory decision or decision of competent authorities, including authorities outside the country of residence; (d) to protect our operations; (e) to protect our rights, privacy, security, yours or those of third parties; (f) to detect and prevent fraud; (g) to allow us to use available remedies or limit damages we may suffer; (h) in other ways permitted by law;
  
  THE PLATFORM IS NOT INTENDED FOR PEOPLE UNDER 18 (EIGHTEEN) YEARS OF AGE AND WE ASK THAT SUCH PEOPLE DO NOT PROVIDE US WITH ANY PERSONAL DATA
Non-provision of Personal Data
1. You are not obliged to share the Personal Data we request; however, if you choose not to share it, in some cases, we may not be able to provide you with full access to the Store, some specialized features, or be able to provide the necessary assistance, or even enable the delivery of the product or provide the service contracted by you.
Data collected
1. The general public may browse the Store without the need for any registration or submission of Personal Data. However, some of the Store's functionalities may depend on registration and submission of Personal Data, such as completing the purchase/contracting of the service and/or enabling the delivery of the product/provision of the service by us.
2. When contacting the Store, we may collect:
  1. 1. Contact data. Name, surname, telephone number, city, state and email address; and
    2. Information you submit. Information you submit via form (questions, complaints, suggestions, criticisms, compliments, etc.).
3. In general browsing on the Store, we may collect:
  1. 1. Location data. Geolocation data when you access the Store;
    2. Preferences. Information about your preferences and interests regarding products/services (when you tell us what they are or when we deduce them from what we know about you);
    3. Store browsing data. Information about your visits and activities on the Store, including the content (and any advertisements) you view and interact with, information about the browser and device you are using, your IP address, your location, the website address from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons and embedded web links. To learn more, read how we use Automatic Data Collection Tools in item 7 below;
    4. Anonymous or aggregated data. Anonymous responses to surveys or anonymous and aggregated information about how the Store is used. During our operations, in certain cases, we apply a de-identification or pseudonymization process to your data so that it is reasonably unlikely that you will be identified through the use of this data with available technology; and
    5. Other information we may collect. Other information that does not specifically reveal your identity or that is not directly related to an individual, such as browser and device information; Store usage data; and information collected through cookies, pixel tags and other technologies.
4. We do not collect Sensitive Personal Data.
Sharing Personal Data with third parties
1. We may share your Personal Data:
  1. With the partner company(ies) you select or choose to send your data, questions, queries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, and providers of hosting and data storage services, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
  2. With third parties, in order to help us manage the Store; and
  3. With third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or assignment of all or part of our company, assets, or capital (including those relating to bankruptcy or similar proceedings).
International Data Transfers
1. 1. 1. Personal Data and other information collected by us may be transferred to or accessed by entities belonging to the corporate group of partner companies worldwide in accordance with this Privacy Policy.
Automatic Collection of Personal Data
1. When you visit the Store, it may store or retrieve information on your browser, either in the form of cookies and other similar technologies. This information may be about you, your preferences or your device and is mainly used to make the Store work as you expect. The information does not usually directly identify you, but it can offer a more personalized internet experience.
2. In accordance with this Privacy Policy, we and our third-party service providers we may collect your Personal Data in several ways, including, but not limited to:
  1. 1. Through your browser or device: Some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, operating system name and version, device model and manufacturer, language, type and version of the internet browser you are using. We may use this information to ensure that the Store functions properly.
    2. Use of cookies: Cookies allow the collection of information such as browser type, time spent on the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to, among other things, personalize your experience when using the Store, as well as to target advertising to you according to your interests. We also collect statistical information about the use of the Store for continuous improvement of our design and functionality.
      1. If you do not want your information to be collected through cookies, you can configure cookies in the "options" or "preferences" menu of your browser. Below are links providing more details on how to adjust cookie preferences for the most popular internet browsers:
        
        Google Chrome
        
        Mozilla Firefox
        
        Safari
        
        Internet Explorer
        
        Microsoft Edge
        
        Opera
      2. If you would like to learn more about advertising and remarketing cookies, which are used to target advertising based on each user's interests and the number of visits they have made to our website and their internet searches, please visit:
        
        Facebook
        
        Google
        
        Bing
    3. Use of pixel tags and other similar technologies: Pixel tags (also known as web beacons and invisible GIFs) may be used to track actions of Store users (including email recipients), measure the success of our marketing campaigns, and collect statistical data on Store usage and response rates. If you have ad personalization enabled in tools such as Facebook, Google, or Bing, this information may be used to display ads on their services. If you do not wish to be tracked, you can request this from each of the following services:
      - Facebook
      - Google
      - Bing
    4. We may hire behavioral advertising companies to obtain reports on the Store's ads across the internet. To do this, these companies use cookies, pixel tags, and other technologies to collect information about your use, or the use of other users, of our Store and third-party websites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties. You can configure your preferences in your browser menu. Be aware that if you change computers or browsers, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser.
User Rights
1. You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) corrections to incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data; (v) portability of Personal Data to another service provider, provided that this does not affect our industrial and commercial secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about the entities to which your Personal Data has been shared; (viii) information about the possibility of not providing consent and the consequences of refusal; and (ix) revocation of consent. Your requests will be handled with special care so that we can ensure the effectiveness of your rights. You may be asked to prove your identity to ensure that the sharing of Personal Data is only done with its owner.
2. You should bear in mind that, in certain cases (for example, due to legal requirements), your request may not be immediately satisfied, and we may also be unable to fulfill it due to compliance with legal obligations.
Security of Personal Data
1. We seek to adopt the technical and organizational measures provided for by the appropriate Data Protection Laws for the protection of Personal Data in our organization. Unfortunately, no data transmission or storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us has become insecure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.
Hypertext links to other websites and social networks
1. The Store may, from time to time, contain hypertext links that will redirect you to other websites and social networks for the websites of our partners, advertisers, suppliers, etc. If you click on one of these links to any of these websites, please remember that each website has its own privacy practices and we are not responsible for these policies. Please consult these policies before submitting any Personal Data to these websites.
2. We are not responsible for the policies and practices of collection, use and disclosure (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system, wireless internet service provider or device manufacturer, including all Personal Data that you disclose to other organizations through the applications, related to such applications, or published on our social media pages. We recommend that you familiarize yourself with the privacy policy of each website you visit or each service provider you use.
Updates to this Privacy Policy
1. If we modify our Privacy Policy, we will post the new text on the Store, with the updated revision date. We may change this Privacy Policy at any time. If there are significant changes to the terms of this Privacy Policy, we may inform you through the contact information we have in our database or through a notification in our Store.
2. We remind you that we are committed to not processing your Personal Data in a way that is incompatible with the purposes described above, unless otherwise required by law or court order.
3. Your use of the Store after the changes means that you have accepted the revised Privacy Policies. If, after reading the revised version, you do not agree with its terms, please terminate your access to the Store.
Person responsible for processing Personal Data
1. If you wish to exercise any of the rights provided for in this Privacy Policy and/or in the Data Protection Laws, or resolve any questions related to the Processing of your Personal Data, please contact us via email at [email protected].